3 Ways Technical Certifications Drive Business Success

Mary Vasileva

Thu, 13 Mar 2025

Introduction

Technical certifications are increasingly becoming a cornerstone for businesses striving to bridge skill gaps and achieve measurable outcomes. As organizations face a competitive market for skilled technology workers, certifications offer a powerful solution to upskill employees and enhance overall business performance. Here are three key ways technical certifications drive business success:

1. Boost Productivity

Certified employees bring a significant edge in productivity. According to Cisco, certified workers complete advanced tasks 37% more effectively than their non-certified counterparts. Publicis Sapient, a digital transformation consulting company, exemplifies this impact. By focusing on IT certifications for platforms like Microsoft Azure, AWS, and Google Cloud, they empowered their consultants to handle complex technologies with ease. The results? A 49% increase in productivity and faster project completion. With certifications on the rise—20% across the company—Publicis Sapient has streamlined operations and improved efficiency.

2. Improve Accuracy and Quality

Speed without quality is a risk no business can afford. Technical certifications not only enhance productivity but also elevate the accuracy and quality of work. Certified employees report 29% fewer errors, according to Cisco, and 66% of managers believe certifications improve IT service levels. Additionally, 44% of managers in an IT Certification Council study noted that certifications lead to higher-quality outputs and more effective solutions. This combination of speed and precision positions certified workers as indispensable assets for any organization.

3. Reduce Project Costs

While certifications require an initial investment, the long-term savings are undeniable. Certified employees generate 29% lower total costs, thanks to faster troubleshooting, quicker project completion, and more efficient deployments. Reports show that 36% of managers find troubleshooting takes less time with certified workers, and 33% say projects are completed faster. These cost reductions make certifications a smart financial decision for businesses looking to optimize resources.

The Business Impact of Certifications

Publicis Sapient’s experience highlights the transformative potential of certifications. By prioritizing upskilling and engaging employees in their development journey, the company achieved a 20% revenue growth in 2021, resulting in a $280M impact. According to Ian Stevens, Head of Capability Development for North America at Publicis Sapient, the feedback from employees using Udemy for certification programs has been overwhelmingly positive. Learners value the platform’s depth of content and ease of use, resulting in significant growth in critical IT and cloud capabilities.

Ready to Invest in Certifications?

Technical certifications are more than just credentials; they’re strategic investments that boost productivity, ensure quality, and reduce costs. By equipping teams with in-demand technical skills, organizations can achieve substantial business growth. Start exploring how certifications can transform your business today!